How to use Google Analytics to get important data that helps you to optimise your website for the right audience, here I show you 5 important use of Google Analytics
Google Analytics is a Free, the tool offers an easy way to track and analyze visitor’s data on any website.
If you are SEO or Digital Marketing professional, then you must know how to use Google analytics to get insight of your website, data that help you to improve search engine ranking, to indentify the area to work on.
I always use Google Analytics to optimize my website in combination with Google Webmaster, both tools are fantastic, but you must to know how to use them for best output
If you have are professional website or business website or blog, then defiantly you need Google analytics for many reasons.
Google Analytics help you to track your visitors details like how many visitor visiting your website each day, where do visitors live, which websites send traffic to your website, which pages on website are the most popular, how many visitors are converted into leads and many other insight that can help you to design right marketing strategy for your business.
Google Analytics is very easy to integrate, a free Analytic tool that can analyse every minute details and provide very useful data that help you in decision making.
In case you are new to Google Analytics and just want to get started, Please follow the following steps to implement google analytics in website..
Google Analytics offers multiple hierarchies to organize your account, under one Google account you can have up to 100 Google Analytics accounts. And you can have up to 50 website properties under one Google Analytics account. Under one website property you can have up to 25 views.
Actually there is no right or wrong way to set up a Google Analytics account, it depends on you how you want to organise them, because there are option to link your Google Analytics account with other Google products such as Google Ads Linking, Google AdSense, Ad Exchange, Tag Manager etc. So you have to think what would be more convenient to you to manage multiple accounts with one login or you need to create a separate login for each of your website.
After installing immediately you won’t be able to see anything in report, so wait for few days and then check tracking report after 7 days
How to use Google Analytics Data to Improve Performance based on Real-Time Report
Real-time is basically live report; it shows some current information of your website, You can see information like top active pages, user location, referrals, social traffic, top keywords etc, you can use these Google analytics data to improve performance of your website
Among above information social traffic and keywords can be very helpful to optimise your website further for better performance;
The social traffic will tell you which social sites are sending you traffic and which are not, so you can spend your time accordingly on right social media platform.
The keywords report will help you to indentify useful keywords that can get you more traffic, also the low traffic or no traffic pages, so you can improve them for better performance
Note: if your website is very new, you may not see anything in this report, because there may be hardly any traffic or no traffic, but don’t worry, when you start getting some traffic, you will be able see all useful data.
Website Traffic Analysis
First thing you can see in your dashboard, Web Traffic Analysis for last seven days, you can customise this report, and it shows you where the traffic is coming from for each day, How many visitors came directly to your site, how many from organic search, social media and referrals site etc.
Website Visitors Details
This report shows some information about your visitors, what time are they visiting your website, which country, city there are from, what device are they using (like desktop, mobile, tablet etc)
Make sure your website is mobile friendly, now day’s people browse in mobile more than desktop
Visitors by Country / City
This report shows you visitors details by Country / City / Region, so if you have done Local SEO for your website, you can optimise them further for better details
This is my favourite report , this report reveals how good is your On-Page SEO done, if you have done each page optimization correctly then you will see high percentage of goal conversion, which eventually get converted into business