Search engine optimization is a very complex process, it involves many different aspect and technique to tell search engine about your product and service, SEO success depend on how accurately you can tell the story, SEO is a type of programming without code, it’s based on some best practices, On-Page SEO is just one part of that process, but plays a key role in overall SEO success
On page SEO is basically optimized way of telling search engine why this particular page is built, what purpose of this page.
Here are the lists of things to do for on-page SEO
Write long meta description of the page, but keep it relevant and meaningful, in many SEO tool may suggest you to keep short description, but that’s not true anymore, Google want long description to understand the summary of the page, but does not mean you write a big article in meta description field, keep it meaningful way to say the summary.
So page name is very important, try to use the main keyword as page name, like we have kept “on-page-optimization” as name of this page.
Make sure the page url is meaningful and contain the main key words, here is an example of good url
<h1> use keyword in header tag </h1>, think what term your potential user will use to find your service or content of the page. you page should have only one H1 tag
Put up a nice picture of your product or services that will convey the message, picture helps drawing attention more quickly than text, that will attract more user repeatedly comes to that page, Indirectly telling search engine the importance of that page.
Write a concise short description about the page just below the headline, even if you have long story to tell, “short description” is very important, it quickly tells the user about the usability of page without scrolling down till end
Link out the important high quality external resources, services etc. this will indicate the clarity your page is trying to bring, thus will become favorite to search engine
First loading is another key parameter in successful on-page SEO, so take off everything those are unrelated to the page, make sure page loads really first
Use caching technique powerfully wherever possible, read more about caching
Use internal linking of content on same page and within the site, in A tag use title property to write the keywords like
<a href="#" title="on page seo">On Page SEO</a>, this will also bring better navigation experience for user.
Create image name with keywords, like
<img src="on-page-seo.jpg">, and make sure every image has alt="key words" title="Key words" property. Image title and image alt text are very important, never keep them empty
Use Structured Data or macro data as per definition in schema.org , Google loves Structured Data, it’s easier to tell search engine accurately about your product or service, so appropriate use of Structured Data can increase the chance of your page appearing on search result
Start On Page SEO
Actually you don’t need any consultant from outside; you can do on-page SEO for your site