On-Page SEO Techniques

In this On-Page SEO Tutorial I will share everything You Need to Know about On-Page Optimization, the most crucial factors for Website Ranking in Search Engine.

What is On Page Optimization in SEO ?

Search engine optimization is a very complex process, it involves many different aspect and technique to tell search engine about your product and service, SEO success depend on how accurately you can tell the story, SEO is a type of programming without code, it’s based on some best practices, On-Page SEO is just one part of that process, but plays a key role in overall SEO success

How to optimize a web page for search engine

On page SEO is basically optimized way of telling search engine why this particular page is built, what purpose of this page.

On Page SEO Tips and Tricks

Here is the On-page SEO Strategy and things to focus on best search engine ranking

Page Title

Page time is the most important part of on-page SEO; you have to really think hard for setting up page title, ideally the title should have following characteristic.
- Title should be 60 to 70 characters long
- Title should contain the main targeted keywords of the page
- Title should be a meaningful sentence for human reading too
Long meta description

Write long meta description of the page, but keep it relevant and meaningful, in many SEO tool may suggest you to keep short description, but that’s not true anymore, Google want long description to understand the summary of the page, but does not mean you write a big article in meta description field, keep it meaningful way to say the summary.
Open Graph Protocol

Implementation of Open Graph Protocol in meta tag section will help the page appearing perfectly in social media sites like linkedin, facebook, twitter etc , following tags are very important
```
<meta property="og:url" content="" />
<meta property="og:image" content="" />
<meta property="og:image" content="" />
<meta property="og:site_name" content="" />
<meta property="og:description" content="" />
```
Page Name

So page name is very important, try to use the main keyword as page name, like we have kept “on-page-optimization” as name of this page.
SEO Friendly URL

Make sure the page url is meaningful and contain the main key words, here is an example of good url
```
www.yoursitename.com/product/10/best-quality-mango-in-mumbai
```
Keyword in H1 Tag
```
<h1> use keyword in header tag </h1>
```
, think what term your potential user will use to find your service or content of the page. your page should have only one H1 tag
Relevant Product Picture

Put up a nice picture of your product or services that will convey the message, picture helps drawing attention more quickly than text, that will attract more user repeatedly comes to that page, Indirectly telling search engine the importance of that page.
Concise short description

Write a concise short description about the page just below the headline, even if you have long story to tell, “short description” is very important, it quickly tells the user about the usability of page without scrolling down till end
External linking

Link out the important high quality external resources, services etc. this will indicate the clarity your page is trying to bring, thus will become favorite to search engine
Page loading speed

First loading is another key parameter in successful on-page SEO, so take off everything those are unrelated to the page, make sure page loads really first
Page caching
Use caching technique powerfully wherever possible, read more about caching
Internal linking

Use internal linking of content on same page and within the site, in A tag use title property to write the keywords like
```
<a href="#" title="on page seo">On Page SEO</a>
```
, this will also bring better navigation experience for user.
Image Name

Create image name with keywords, like
```
<img src="on-page-seo.jpg">
```
, and make sure every image has alt="key words" title="Key words" property. Image title and image alt text are very important, never keep them empty
Structured Data & Schema Markup

Use Structured Data or macro data as per definition in schema.org , Google loves Structured Data, it’s easier to tell search engine accurately about your product or service, so appropriate use of Structured Data can increase the chance of your page appearing on search result