Social media marketing strategy and tools

A Social Media Marketing Guide for beginners and small business owners, and the best social media platforms to promote your business free of cost. Social Media Marketing (SMM) is the most powerful way to connect with potential customer and users to grow your business online, but do you know how to create social media strategy for your own business? Here we learn about that!

In Internet Marketing, social media is the most efficient way to create and share content, and building brand awareness in cost effective way, which really helps engaging potential buyers online.

So, How to implement social media in your website to get the best result? Here are some thoughts that may be helpful for your business.

Social media marketing guide for beginners

Here are few thumb rules that every startups and small business owner follows to build their successful social media strategy.

  1. Set Realistic Social Media Marketing Goals
  2. Investigate on Competitors Campaigns in Social Media
  3. Create Optimized Content for Sharing
  4. Find the best suitable social media for your Product and Service
  5. Plan your content sharing time for best response from audience
  6. Track your results and make changes as required

In today's business world, Social media marketing is one of the important key of success.

1. Set Realistic Social Media Marketing Goals
Before we start talking about social media marketing, we want you to understand the goal of your business, and there are thousands of agencies may approach you to get your social media marketing done, whom should you select? Because there are costs involve when you hire a professional or an agency! So, as a small business owner you need to be very careful before spending money on business, and think of below possibilities.

  • Can you start social media marketing for your own business? Can you invest 2-3 hours daily?
  • Can you identify which are the social media would be most effective for your products, business and service
  • Can you create some nice images, content (and video if possible) presentation for your business promotion?
  • Do you have basic knowledge using internet and social media sites?

If your answer is yes, then you may not require anyone to start with your social media marketing, you can do it yourself with some free help from site like us.

But, if you think you cannot handle above regular task, then you need some professional help.

2. Investigate on Competitors Campaigns in Social Media
If you want to be successful in social media marketing, you must know how your competitors are doing on social media, what type of campaign they are running, which social media platform they are using for what keywords or phrase etc.

You can learn a lot from your competitors, if you analyse their presence in all major social media, you get an idea of which social media getting them best response, and which are not working for them, so based your strength and weakness you can prepare a right social media campaign strategy for your products / services.

3. Create Optimized Content for Sharing
Creating right content for social media is very important, and this is very challenging task, many people fail, and if done correctly then that can get you tremendous success

Making anything for social media is more to do with buyer’s psychology rather than talking about product, content needs to be good enough for engaging potential buyers, and diverting them to your website.

4. Find the best suitable social media for your Product and Service
Finding the right social media platforms for your product is very important, best social media may not be necessarily good for you, Also if you take the same path as competitor’s approach that may not be good.

Think of your bandwidth, in terms of money, resources, especially if you are a start-up or small business, do whatever your bandwidth allow, remember you need to do campaign repeatedly, so be careful spending too much in one campaign just because of someone has done, your social media marketing strategy should be for long term, remember the race between rabbit and tortoise, consistency will win not the forceful approach!

Select some social media where your content can attract at least few potential buyers if not large in number, and the content will have impact for long time, for example posting something on FaceBook will get you few hundred likes very quickly, but then content will be lost very quickly, if you notice you hardly get anything from those likes, on the other posting good long article on some popular content engagement site will have long time impact, people keep reading and coming to your site, but there you may not see any immediate response.

Successful social media marketing strategy

What brings you success in Social Media Marketing? Each time you post something on social media, you must have some goal to achieve, so setting up a successful social media strategy is very important.

Here are few points you should consider

  • Keep your image size ideal, not too big or too small, the 400x600 and 500x300 pixel works best for most of the product and get perfectly fit in any screen.

  • Post one message at a time on each image, so the message will have better readability, and viewer will tend to click more.

  • What are you trying to get through each post on social media marketing? Create your content accordingly, think what would the right content (images, video, write-up) to draw their attention.

  • Which social media your target audience uses the most? Every social media may not be appropriate for your product or service.

A post with right strategy can gain 40% more response than casual post, as per study Monday and Thursday morning are perfect time to publish any important post on social media.

Social media marketing sites and broadcasting tools

Are you looking for best social media marketing sites for business promotion? Here are the top social media sites:

  1. Facebook,
    Facebook provides many tools for social media marketing, apart from promoting business on your personal profile, you can create page dedicated to your brand, if you have your website, then you can add Facebook chat to engage buyers, Learn how to add Facebook chat in your Website.
  2. LinkedIn Marketing

    LinkedIn is one of the most powerful social media platforms to create awareness of your brand / service among communities; you can create your free profile and start sharing on LinkedIn, linked also allows you to create groups and join other groups.

  3. Pininterest Marketing

    Pininterest is a wonderful marketing platform to share your graphics, images with the targeted keyword, if your graphics are good you can pull good quality traffics to your website.

  4. one page marketing idea

    If you are startup or small business owner with very minimum bandwidth, then you may like this one page marketing idea for your business.

  5. Instagram Marketing

    Instagram is very popular trendy marketing tool, if you still don’t have a profile on Instagram, create one, the platform allow to use hashtag to draw attention of followers of that category, you can share one image at a time with some description and external link.

  6. Twitter Marketing

    Twitter is known for sharing small update, you can share picture, video with 140 character text, you can use hash tag for building your audience, you also can follow people, organization related to your business or interested area.

  7. Reddit Marketing

    Reddit is very high traffic social media platform, as they say “face of internet“, very true! Anything you publish on Reddit platform, get noticed by Google crawler too. If your page is submitted to Google , and not getting indexed, try sharing them on Reddit platform , but they have very hard guidelines for sharing , please read them and follow the rules.

    There are few high traffic group (Subreddits) which accept guest sharing

    • /r/Bloggers/ - (6.4k members)
    • /r/SEO/ - (113k members)
    • /r/socialmediaresearch/ (5k members)
    • /r/Emailmarketing/ (13.2k members)
    • /r/digital_marketing/ (48.7k Members)

  8. Social media marketing on Digg
  9. Tumblr Blog Marketing

    Tumblr is a popular blogging platform, which allows you to create a blog and share your contents, links, images etc. Also they provide a mechanism to connect many other social media from their blog, so you can use this platform as one point sharing, once you share any content on your blog that gets shared automatically in many other platforms.

  10. Social media marketing on Medium

Whenever you think of sharing on social media, you should try to share your content in all above social media sites, each site work differently and they have different approach to reach intended user base.

Social media broadcasting tools

Make sure you have set right social media tool on your web page, so your visitor can easily share the page on their social media, Here are few things may help you to setup your social sharing option perfectly.

  • Don't forget to set social sharing plugin and icon button on your webpage, like the way we have set on this page, this will help your reader to share the page on their social media.

  • Set the right metadata for your web page with appropriate image, so when someone share your page on any social media, that image will appear on their post with the appropriate message and picture.
    Here is an example
    <meta property="og:image" content="" />

  • Always write some nice one line message with your post so that will appeal to viewer to share further. Like here we write "If you like this article please share on your social media"

  • Use following set of tags in your meta information, you can set perfect title, description, images that you want to appear on social media when someone share that particular page.

    <meta property="og:url" content="" />
    <meta property="og:image" content="" />
    <meta property="og:image" content="" />    
    <meta property="og:title" content="" />
    <meta property="og:description" content="" />    
    <meta name="twitter:title" content="" />
    <meta name="twitter:image" content="" />
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