In eCommerce business if you don’t realize the power of SEO, you are not going to win the game, it’s that simple, and then you might think you know SEO, may be or may not be.
In this article I am going to tell you how most of the ecommerce business owner underestimates the SEO part of their ecommerce business and eventually business die even before they realize what’s going on! Yes, that’s the fact
But how they underestimate the SEO? well, sometimes knowingly and sometimes unknowingly!
So here is how things starts! the moment they think of promoting their ecommerce, they post something like “I am looking for SEO expert” on facebook and all other social platform, and within a few hours they receive more than 100 responses from so called SEO expert, and obviously ecommerce owner get confused whom to finalize
Then they start looking at the cheapest quote and outsource the SEO task, in hope that some magic will happen soon, but once SEO provider’s billing cycle is over, ecommerce owner realize that nothing is happening to his ecommerce site, and that lead to a frustration and blame game starts...
So here I have decided to share some SEO tips for eCommerce
owner and setting up a eCommerce digital marketing strategy
for their online business.
The most important things in ecommerce success is, knowing the right keyword(s) for your business.
Now you might think, how you know your business keywords,
well, I can tell you know your business keywords very well,
just think how you potential buyers ask about your product and service? They say something right? What they say?
Write down all words they use to ask for your product and service,
write down each single word you heard from your potential buyers.
and remember same product and service can be called by different name or using slightly different terminology , for example same product
can be called with different name in Assam and Rajasthan, think from buyers point of view, and note down all different terminology used for your product, Now this will be your base Keywords
Now just think in real life if you want to catch fish, where do you go? Though you know that all fishermen go to ocean to catch fish, because there are plenty of fish, but if you go to ocean to catch fish, you will never be successful, rather you would be in problem, because you have only one fishing rod, which is not good enough for catching fish in ocean, so you should go to some nearby pond or lake, and surely you will be successful in catching some fish.
Now there are plenty of big ecommerce players competing with the keywords you listed in above exercise, so if you use them for your SEO, that will be like going to ocean for fishing. Most of the ecommerce owner does this mistake.
So you need to customize those keywords by adding local area name, or some typical features your product has, that will help to narrow down the competition
For example, if you say “artificial handmade jewelry” then all big ecommerce result will come up, but if you say “artificial handmade jewelry in Bandra” then the competition will be less and you have high chance to get the enquiry from right buyer, you can also add some features in product keywords like “artificial handmade jewelry with red stone” etc.
So far we have learned how to gather keywords for our business and products, now let’s look at what your competitors are doing, which keywords are getting them highest traffic?
Here are the few simple steps on how to find pages that send Organic Search Traffic to your competitors
Step 1: Open Google, type the keyword in you want to rank for, and check the result below, what keywords combination your competitors are using
Step 2: Now once you get your competitors names, log in to semrush.com,
and perform all competitors Domain Analytics to get information about their organic traffic keywords, organic traffic, ad keywords, back link building strategy and more insight.
Now just because you got information about your competitors keywords,
using them together may not get you the best result, because their link building strategy and parallel social media marketing made them successful, So create SEO Strategy right for your eCommerce, keep your base keywords on first priority, then pickup few organic keywords from competitors, keep building your quality back link and social media marketing side by side. So this will help brining up your ecommerce systematically, this process may take some time, but will surely give you long term return
Use keywords powerfully on product page, below are some of important places where you should have your keywords
- 1. Image name
- 2. Image title
- 3. Image alt
- 4. H1 tag at top of your page, h1 should not be repeated
- 5. In product description at least once in bold or italic
- 6. In page title
- 7. In meta description
- 8. Hyperlink anchor tag title
Take a look at On-Page SEO technique