Digital Marketing is the key of success for any small business, If you are business owner and thinking of expanding your business online, Here are some Digital Marketing Tips and Tactics that you should learn to grow business online
Social Media can help you to grow your business from day one. use social media right way, create small picture with story line of your product and service, and keep sharing them on social media on regular basis, participate in other's post discussion.Make sure you create your business profile in all social media before sharing any information. learn social media marketing strategy
Visual presentation of elements of your site should be creative, bringing visitors to a new site is tough , so make sure when some visitor visit your site once, they should remember you, you also want to maintain their attention so they come back again. So, use right logo, font, or color scheme, those are very important.
Make it simple, so it would be easy for visitor to remember why they are visiting your site! Keep your service offerings and products you want to sell just when page is loaded, it should be easy to click. Don't put too many things on your page, visitor may get confused.Nerver use all capitals for any sentence "NEVER"
Don't buy email database to grow your business, don't send emails to bought emails, that never works, just waste of time and money, that may spoil the reputation of your brand and domain
But, email marketing is very powerful and cost effective, so try to capture email ids by creating a subscription option on your webpage, send them clean newsletter about your offers / products etc. once or twice a month.
Remember, Subject line plays very important role while sending newsletter, be creative while creating a subject line
Try micro blogging on other sites, don't directly promote your service there, sometimes not talking about own service is the best way to promote service, talk about others product and services.Learn backlink building strategy
Also use "fetch as google" & "fetch as bing" for all main pages for quick indexing , Submit your RSS feed in “feedburner”
If you implement all above digital marketing tactics, your business will surely grow online, you will see huge growth in visitor’s enquiry, eventually that will grow sales and profit